To stand out during Champions League broadcasts, I pulled PEPSI into a punk-rock stop-motion world—rough edges, fast cuts, and relentless energy. By reworking assets of Lionel Messi, Vinícius Júnior, and Leah Williamson, the films fMatched the energy of Champions League Matches.
The campaign scaled fast. We created 75+ versions of the animations—some spotlighting individual players, others focused on the Champions League trophy, fan energy, or the PEPSI product itself (bubble pops, ice cubes, and all). Multiple edits and runtimes were tailored for different moments, platforms, and global markets. Here are a few highlights—I’ll spare you all 75.
The animation system was flexible by design, allowing assets to be reused and remixed across markets and partners. In some regions, the work expanded into longer-form edits—like this Spanish-language version featuring Heineken—extending the campaign well beyond its original scope.
